Flash pet
HeartGuard has come up with a charming little website to promote their product. At the heart of the website is a flash object that calls flash videos based on what you type. If you type "beg", for example, it will "/video/beg.flv". Type "stand" and it will load "/video/beg.flv". The idea isn't unique. Previous examples include scantily clad and or buxom women carrying our your commands.
The technology that allows this object to work is really pretty robust. Since the object is loaded remotely, it can be updated without the user knowing so new commands can be added after people have added the object to their websites. The flash player is loaded on nearly every machine and the videos themselves are only loaded when the user types a command so the initial download is relatively small. They haven't figured out that making the object embeddable on other people's sites would take their marketing to a new level. You can try, but there's no way to silence that annoying music. They really missed the boat with that. Give the industry a few years, they'll catch up.
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" width="425" height="350" id="site_template_v3" align="middle"> <param name="allowScriptAccess" value="sameDomain" /> <param name="movie" value="http://www.idodogtricks.com/site_template_v10.swf" /><param name="quality" value="high" /><param name="bgcolor" value="#ffffff" /><embed src="http://www.idodogtricks.com/site_template_v10.swf" quality="high" bgcolor="#ffffff" width="425" height="350" name="site_template_v3" align="middle" allowScriptAccess="sameDomain" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />
Lexmark commercial
Foreign commercials can be so much more entertaining than American ones. Take this Lexmark commercial for example.